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Atria receives a recognition of excellence from Finnish Muscular Dystrophy Association

Atria Suomi oy received a recognition of excellence from the Finnish Muscular Dystrophy Association for the design of their new easy-to-open cold cut package. The package was designed at Packdesign ID.

Atria cold cut package - Opening 1.   Atria cold cut package - Opening 2.

The Finnish Muscular Dystrophy Association (Lihastautiliitto Ry) grants Atria Suomi Oy's cold cut package a recognition of excellence for its easy openability and good design. The initiative for granting the award came directly from a member of the association, Aki Rantanen, who suffers from ALS.

- Innovations or deeds that improve the quality of life for people with muscle diseases as well as for people in general should be rewarded. Atria Suomi Oy should thus be rewarded for their new cold cut package. My arguments are as follows:

• The opening tab on the lid of the package is big enough to be grabbed even with weakened motor coordination and without pincer grasp

• The lid opens with ease and recloses securely and easily due to its design

• The base of the package is sufficiently sturdy: even if product remains only at one end of the package, the package keeps it's shape well so there is no risk of it slipping from a person's grasp or of the products falling out

With this award the Finnish Muscular Dystrophy Association wants to call attention to how even small solutions can make people's lives considerably easier. Accessibility and ease of use often depend on attitudes and understanding.

Read the original press release (in Finnish) (PDF)
Finnish Muscular Dystrophy Association (Lihastautiliitto Ry)
Atria Suomi Oy