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Atria Easy Open Vacuum Pack is SCANSTAR 2017 Winner

”Atria Easy Open Vacuum Pack” is a superior ScanStar winner designed by Packdesign ID

Packdesign ID and Atria’s co-developed new ”Atria Easy Open Vacuum Pack” entered the Finnish market in February 2017 and its features are totally superior to all earlier ground beef packaging. The new vacuum pack is revolutionizing the ground beef market. “Easy to open” is seen in a completely new and unique way – no scissors needed, pull the tab to open the package. The ground beef is easy to remove from the opened package and put in a pan or bowl for preparation.

Now this revolutionary packaging innovation has received the most prestigious Scandinavian package award, the SCANSTAR 2017, arranged by the Scandinavian Packaging Association. The new packaging solution convinced the international jury to also issue the package with a ”First choice” honorary mention as the Best of the Best in the competition. The awards will be presented at the Packaging Summit event in Lahti on November 29th 2017.

Read the complete press release!
Scanstar-winners and jury's comments

Exceptional ease of use and over 50% less packaging material

Packdesign ID and Atria’s co-developed new ”Atria Easy Open Vacuum Pack” entered the Finnish market in February 2017 and its features are totally superior to all earlier ground beef packaging. The new vacuum pack is revolutionizing the ground beef market. “Easy to open” is seen in a completely new and unique way – no scissors needed, pull the tab to open the package. The ground beef is easy to remove from the opened package and put in a pan or bowl for preparation.

In addition to the exceptional ease of use, there is over 50% less packaging material in the vacuum pack, compared to all other ground beef packages on the Finnish market. The packaging adapts perfectly to the shape of the product, saving space during transport, in the store, in customers’ shopping bags, in the refrigerator, and in the trash bin. Additionally, the ground beef is packaged without the use of packaging gases and allows for a longer shelf life in the store. Atria produces the packaging in its own facilities. The new package design is registered.