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Designing Atria EASY OPEN PACK

Atria Easy Open Pack is WORLDSTAR 2015 -winner!

Finnish design elevated Atria Easy Open Pack among the best packages in the world when the package received - as the only one from Finland - WORLDSTAR 2015 award. The award ceremony will be held on May 19th, 2015 in Milan during IPACK-IMA. Read press release.

Read more on Worldstar 2015 award on WPO's press release.

Atria Easy Open Pack is SCANSTAR 2014 -winner!

Jury's comments:
"Optimal design has been used to create a good opening and reclosable function with good density. The flap is highlighted through both form and graphic design and the rear has hand grip, which leaves no doubt about the packaging capacity and therefore creates a safe buying experience. An example of inclusive design and good for people with rheumatism, where a minimum 20 mm flap gives maximum traction. The tray is just made right."

Atria Easy Open Pack receives a recognition of excellence from Finnish Muscular Dystrophy Association

The Finnish Muscular Dystrophy Association (Lihastautiliitto Ry) has granted Atria Easy Open Pack a recognition of excellence for its easy openability and good design. With this award the Finnish Muscular Dystrophy Association wants to call attention to how even small solutions can make people's lives considerably easier. Accessibility and ease of use often depend on attitudes and understanding. Read more...

Atria cold cut package - Opening 1.   Atria cold cut package - Opening 2.


New Atria cold cut package represents industrial package design and development at its finest. Distinct, high quality design meets productional functionality and consumer centered usability.

The design of the package is both modern and classic. It is easy to open and it re-closes reliably. Atria cold cut package offers solid usability to people with weaker grip strenght, because its design solutions make it easier for a consumer to hold and open the package. From the moment the package was launched it has received a great deal of praise from various consumer groups. Both the elderly and families with little children have been most delighted with the renewal.


Atria Plc is a growing and international Finnish food company. Atria is one of the leading food companies in the Nordic countries, Russia and the Baltic region.

Atria's net sales in 2014 amounted to EUR 1,426 million and it employed an average of 4,715 people. The Group is divided into four business areas: Atria Finland, Atria Scandinavia, Atria Russia and Atria Baltic. www.atriagroup.com